Word: containerized
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Outstanding among such culture-plated advertisers is Container Corp. of America, big, enterprising maker of paperboard products. Last year, Container began a "United Nations" ad campaign, featuring paintings of their native lands by celebrated foreign artists. This week, to coincide with the San Francisco conference, the paintings-minus advertising-go...
Paepcke's Packages. Chief credit for Container's collection went to its sleek president, Walter Paul Paepcke (pronounced Pep-key), 48. Handsome, greying Elizabeth ("Pussy") Paepcke, his wife, rated an assist; an amateur painter and enthusiastic collector (of Picasso, Leger, Degas), she got her sales-minded husband interested...
The "United Nations" series was Paepcke's idea. The artists chosen to represent their native countries were, for the most part, commercial virgins. Although the only instructions given them were the dimensions of the ad, some of the first ads appeared chock-full of Container Corp. boxes. Paepcke added...
Encouraged by the resounding success of the Army's appeal for needed inventions (TiME, Sept. 6, 1943), the Navy last week authorized the National Inventors Council to publish a list of 25 naval needs. Some of them: ¶A shockproof, non-parachute aerial delivery container, cheap enough to be...
Small, swarthy, daring Santos-Dumont committed suicide in Sao Paulo in 1932, at the age of 59. At the time revolution raged in Brazil. Santos-Dumont's body was embalmed by one Dr. Walther Haber-feld, who removed the heart. When political order was restored, the aviator was buried...