Word: consumerized
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The idea originated with the manufacturers of ten-cent cigarettes who are finding the increased costs brought about by NRA and the Processing taxes a bit too hard for them, something they did not anticipate when they started a vigorous price war in June, 1932--and now they are pleading...
Good news for Jews came last week from the front lines of their boycott war against Nazi Germany. Noting "consumer resistance to goods of German origin," Manhattan's R. H. Macy & Co. announced that in the past six months their German orders had declined 98%. Hence, the biggest department...
The strike may be averted but the test will come again in some other way. The whole NRA policy toward labor has been a hodge-podge from the beginning and, while the problem is by no means simple, the role of the Government has until recently been that of a...
To Wrigley, Beech-Nut, and American Chicle, which together make about 95% of all the gum chewed in the U. S., that clause is no burden. National advertising has built up their consumer demand. But when Tom Huston's salesmen approach a retailer with an unknown brand like Julep...
There is, of course, the danger--and it is by no means a slight one--that prices of rum will be maintained on about the present level by the retail liquor stores and that they will simply pocket the extra profit. If this happens the Federal government should take steps...