Word: consumerized
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These are questions that keep drug companies, as well as the television stations and magazines that subsist on their ad dollars, up at night (Ambien, anyone?). Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial. The U.S. is one of only two countries that permit it...
So with a new President who has vowed to fight Big Pharma to lower drug costs and a Democratic Congress with several anti-DTC advocates, drug and media companies are justifiably jittery. "We are entering an environment that is going to be more open to those who are adamantly opposed...
Indeed, quarterly results emanating from Japan Inc. last week sounded like a dirge: Honda lowered its profit forecast for the fourth time this year; Panasonic, the world's largest maker of consumer electronics, is slated to post a loss of at least $1 billion in its current fiscal year, its...
Analysts say Toyota may need to reduce output even more as sales in the U.S. market, where the company generates half its earnings, continue to plummet. In the last three months of 2008, the U.S. economy shrank at its fastest rate in 26 years; consumer spending fell 3.5% after dropping...
Jobs and consumer confidence are Siamese twins. Retail sales in the last two months of 2008 have already confirmed that. Consumer consumption likely raced downward after the holiday. Store closings and retail industry lay-offs are signs that the shoppers who did not show up in the fourth quarter are...