Word: consumerized
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Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those...
Why does touching an item increase the likelihood of purchase? The motivation traces back to what behavioral economists have labeled the "endowment effect." This phenomenon posits that consumers value a product more once they own it. And simply touching that Charmin may increase a shopper's sense of ownership and...
And if you're a consumer looking to save, clear your head. You can't even think about touching.
Social norms help explain the attraction of opt-out 401(k)s as well: it's not just that we're too lazy to check a box but also that we assume the default is the accepted thing to do. Obama's push to weatherize millions of homes - another stimulus...
In Amsterdam and Paris, business passengers make up 65% to 70% of the traffic, a percentage that works for OpenSkies and points to opportunities in other business centers like Frankfurt and Milan--if BA gives the airline enough support. BCG's Egan, a consumer-products specialist, says that consumer awareness...