Word: consumerization
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Although Washington has stressed the necessity for immediate response, Harvard has not yet acted on the program for National Recovery, and it is probable that no action will be taken until fall. Since the University employs approximately 2000 people, and is a great consumer, their cooperation or non cooperation would...
Columbia University which controls or employs about 4,500 people is planning to accept the President's program as a consumer next week, and will take action on the wage increase and hour reduction schedule in September.
Next to be named was a Consumer's Advisory Board representing the public. As outlined by President Roosevelt the whole system would work like this:
Shrewd U. S. businessmen feared only that industrial production may exhaust consumer demand before buying power slowly revives. But pleasing facts were: a 2.7% March-to-April rise in factory employment, a 4.4% rise in payrolls in the State of New York, both contrary to the usual season trend: an...
Last autumn the mortgage-burdened farmer plowed, harrowed and seeded 40,000,000 acres of good wheat land. The seed sprouted. The farmer returned to pass long winter evenings by his radio, leaving the care of his crop to the climate that God should provide. But snow did not come...