Word: consumerization
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Slowdown on Parity. Old Artilleryman Harry Truman, firing off his major charge of the week, seemed to have the same slowdown idea in mind for farm parity. He didn't want to freeze parity, as labor unions and consumer outfits were urging him to do. Instead, he proposed that...
Di Salle admits that his gradual squeeze on profit margins will take a long time to show up on consumer price tags. But when it does begin to be felt, he predicted substantial price slashes, especially among swashbucklers who took advantage of shortages to charge all that the traffic would...
At best, price controls and consumer resistance have produced an uneasy price stability. The stock market, which has dawdled in a slow decline while Wall Streeters wondered whether the country was in for an inventory recession, came to life last week. Investors apparently decided that among other things the inventory...
Du Pont can afford the gamble, not only because it is big, but because it is efficient. Du Pont has kept its prices low. In the last decade, while consumer prices rose 75%, Du Pont's increased 35.8%. Yet it has achieved such efficiency that last year it earned...
Du Pont no longer meets such attacks with its closemouthed, publicity-shy methods of old. Greenewalt, who devotes a great deal of his time to public relations, believes in taking Du Pont's case to the public. His answer to the charge of bigness is that Du Pont has...