Word: conservationism
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Exhibited in the marble halls of the Commerce Building were more than a thousand specimens of advertising keyed to the war-magazine and newspaper pages, car cards and posters designed to confront the individual with the struggle in terms of war bonds, scrap drives and the conservation of U.S. resources...
His first project is a tough baby: sell the people the grim necessities of fuel-oil rationing. First will come a national campaign for conservation, then local campaigns in the rationed areas. Other national problems to be approached similarly include the coming squeezes in manpower and transportation, wartime changes in...
From the time the Japs first moved toward the Indies, wise old U.S. Transportation Boss Joseph B. Eastman has pleaded for tire conservation. For Eastman, working 16-18 hours a day, seven days a week, to keep all transportation rolling smoothly, knows better than any other man that when trucks...
Worst news was that business was terrific, would soon be super-terrific. A.T.A's. figure-minded, mustachioed General Manager Charles Gordon clambered on to the speaker's platform in the ornate Red Lacquer Room, bluntly told fidgety delegates what to expect: 20 billion passengers a year by October...
> An immediate conservation campaign, including strict enforcement of low driving speeds.