Word: conservationism
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There have been changes higher up the chain of command too. In the past few months, New Delhi has promised an extra $153 million for tiger conservation, outlined a plan to move 200,000 people away from the edges of tiger parks and said it wants to expand tiger reserves...
The global-warming debate has introduced some new catchphrases into the business lexicon. Becoming carbon neutral, for example, is now a goal for multinationals like Dell, HSBC and Tesco. But for another well-known international brand, becoming carbon neutral isn't enough. Last June, Coca-Cola CEO Neville Isdell flew...
That big thirst is why it's essential that Coca-Cola addresses water issues as part of its corporate social responsibility program, says Jeff Seabright, the company's vice president of environment and water resources. Population growth and climate change mean that water is no longer available in seemingly limitless...
Coke isn't the only company tilting its CSR program toward the environment. Strained natural resources and growing pressure from NGOs, governments and consumers are forcing firms to address sustainability. In the past, "shareholder interests have dominated how the economy is run," says David Bevan, a sustainability expert at the...
The company is likewise trying to avoid incurring public wrath in China. In the first quarter of this year, Coke's sales there rose by 20% compared with the same period last year; sales growth in North America was flat in the quarter. But in the future, double-digit increases...