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Coke's peaceful near-conquest of the world is one of the remarkable phenomena of the age. It has put itself (in the phrase of a Coca-Cola executive with a literary bent) "always within an arm's length of desire." And where there is no desire for it, Coke creates desire. Its advertising, which garnishes the world from the edge of the Arctic to the Cape of Good Hope, has created more new appetites and thirsts in more people than an army of dancing girls bearing jugs of wine. It has brought refrigeration to sweltering...

Author: /time Magazine | Title: ECONOMICS: The Sun Never Sets On Cacoola | 5/15/1950 | See Source »

...WILD CONQUEST (309 pp.)-Peter Abrahams-Harper...

Author: /time Magazine | Title: Books: Tragic Trek | 5/8/1950 | See Source »

...lopsided plot and sketchy characterization, Author Abrahams' discovery of profound trails of meaning in the tragic Boer trek makes Wild Conquest outstanding in the year's crop of historical novels...

Author: /time Magazine | Title: Books: Tragic Trek | 5/8/1950 | See Source »

...more than just another chunk of territory (about twice the size of New Jersey, 3,000,000 population) for the vast Red Asiatic domain. In their conquest of Southeast Asia, the Japanese had found Hainan valuable as a base and a staging area for troop movements. The new Red imperialists could put it to similar uses, increasing their threat to Indo-China and other countries touching the South China Sea. However, the immediate significance of Hainan's fall was that it furnished further proof that Nationalist troops still could not or would not fight effectively. More than 400 miles...

Author: /time Magazine | Title: CHINA: Hainan falls | 5/1/1950 | See Source »

Wonham, bow; Daiger, 2; Parsons, 3; Rodgers, 4; Beck, 5; Conquest, 6; Ertell, 7; Whitney, stroke; Matthews, coxswain...

Author: NO WRITER ATTRIBUTED | Title: Compton Cup Boatings | 4/29/1950 | See Source »

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