Word: conceptions
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...some ways, all this is merely a return to that quaint old concept: customer service. Saunter into Bloomingdale's in New York City and you are likely to be greeted by one or more store executives, who as a result of the store's new Ambassador Program have to spend at least two hours a week welcoming customers. Buy merchandise worth more than $100 during any weekend this holiday season at Banana Republic's main branch in San Francisco and the store will provide you with a lift home. Want to avoid the hassle of Christmas-gift buying altogether? Seattle...
...opinion of Paul Bennett, a retail architect who has designed shops for DKNY and Anne Klein. "Now the design has to be more welcoming, more intimate," he says. Bennett, who is working on shops for Calvin Klein's CK division, has helped popularize the concept of "zoning"--the creation of a series of small spaces within a store, which provide the customer with the homey sense of roaming from room to room. "If I do a good job," says Bennett, "the customer will have an emotional connection to the store...
During the postwar boom, Reuther campaigned for wage increases, winning a major victory in a 1948 settlement with General Motors that established the concept of an annual wage increase (annual improvement factor) tied to a quarterly cost of living allowance. The AIF-COLA formula has, over the years, been a pillar of progress in enhancing workers' living standards and ensuring protection of the purchasing power of the earned dollar against the impact of inflation...
Burnett was exactly that. Creativity, he advised, called for an intuitive ability to identify the inherent drama that resided within a product through the conscious use of "earthy vernacular" imagery. To explain his concept of inherent drama, Burnett repeatedly cited a 1945 print campaign for the American Meat Institute. After careful consideration, he related, "we convinced ourselves that the image of meat should be a virile one, best expressed in red meat." At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops...
...garlicked salad dressing and the absolute necessity of basil in something every two weeks or so, I am not sure I have much choice. My food snobbery is clearly genetic. Whether it's nature or nurture is a moot point when I instinctively turn my nose up at the concept that any sort of chain--McDonald's, The Cheesecake Factory, Chili's, whatever--can get more than French fries right...