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...convention. Sales reports we heard there reflected a wide divergence of attitudes towards advertising throughout the world. In such countries as the U.S., Canada, Britain and Sweden, advertising is accepted as a medium of communication as essential as the telephone. But in some other parts of the world, the concept of advertising is still about as primitive as smoke signaling...

Author: /time Magazine | Title: Publisher's Letter, may 9, 1955 | 5/9/1955 | See Source »

Dewhurst's researchers attempted to calculate how much more money would have to be spent to reach a "standard of living at a health and decency level." This concept is hard to pin down, even in societies with lower economic levels. With Americans it is all the more conjectural because an adequate supply of TV sets and pinball machines is harder to determine than an adequate diet level. Nevertheless, the economists figured that 1950's gap between needs and supply-$13.1 billion, or 6% of expenditures-would be slashed to $11.4 billion in 1960, only 4% of expenditures...

Author: /time Magazine | Title: THE U. S. IN 1960: $6,180 a Year for tne Average Family | 5/9/1955 | See Source »

...first determinant of the level and stability of employment. No private industry plan can long maintain high employment in the face of a downward business trend . . . I, for one, am highly impatient with the reactionary thinking of some union leaders . . . who are generally wedded to the mean and miserly concept of a mature economy that's going nowhere-in short, the advocates of guaranteed annual stagnation. I am just as impatient with the slavish and stereotyped thinking which has led some businessmen to consider 'security' a bad word, and to brand all concern for human and social...

Author: /time Magazine | Title: MANAGEMENT: Prosperity First | 5/9/1955 | See Source »

...permanence of the Eisenhower popularity is, however, more significant. [Eisenhower's] popularity is rooted in the fact that he is the agent of the acceptance by Republicanism of the major policies of the Rooseveltian Revolution of the past two decades. In foreign affairs, that meant acceptance of the concept of our nation's responsibility for the health of the community of free nations. In domestic politics, the revolution meant a break with the doctrinaire laissez-faire traditions of Republicanism, and the intervention of political power in economic affairs for the purpose of preventing violent fluctuations in the economic...

Author: /time Magazine | Title: Judgments & Prophecies, may 2, 1955 | 5/2/1955 | See Source »

...Newton's physics work, scientists presumed the existence of a substance called ether, which they thought was necessary to carry light waves through space. But experiments soon proved that ether does not exist. Scientists were plunged into a paralyzing dilemma, caught between their reliance on the old Newtonian concept and the undisputable results of their experiments. For close to 20 years they floated in an etherless void...

Author: /time Magazine | Title: Science: Death of a Genius | 5/2/1955 | See Source »

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