Word: computerized
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Of course, selling household-name merchandise to the world does not guarantee success. Companies with great brands and global reach can still lose money. But a well-respected brand can often persuade customers to pay more for its product, which helps maintain margins in the fight against lesser-known rivals...
Now, amid a rising tide of complaints from customers inconvenienced by the protection techniques, the biggest makers of personal-computer software seem to be giving up. In August Lotus began selling disks that enable corporate customers to strip protection from its best-selling 1-2-3 program. Ashton-Tate quickly...
The copy-protection schemes that have frustrated so many customers all involve modifying the way information is stored on a floppy disk. On unprotected disks, digitized computer data are recorded in concentric rings called tracks. When ordered to copy a disk, a computer reads each track in sequence and reproduces...
But no sooner would a copy-protection scheme come to market than some hacker would find a way to defeat it. At the height of the video-game craze in the early 1980s, youthful pirates raced one another to be the first to make a working copy of each new...
...idea: "colorizing" the black-and-white films of Hollywood's Golden Age through computer wizardry. The film is copied onto video and broken down into gradations of gray. An "art director" sits at a console and chooses the colors for each face, dress and prop, which the computerized "paintbrush" adds frame by frame. (Cost per film: about $180,000.) Voiląh! Jimmy Stewart's Christmas tree in It's a Wonderful Life is as green as greenbacks...