Word: computerization
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At Radio Corp. of America, the master's voice belongs to Chairman David Sarnoff, and it has been rather cheerless in recent years. By 1960, two ambitious projects had pulled RCA profits down to a bare 2.4% on sales. One was Sarnoff's gamble on color television-a...
But Robert McNamara remains unimpressed; to him, Skybolt seems worth neither the cost nor the effort. Groans an Air Force strategist: ''They threw our Skybolt into a cost-effectiveness computer. and it came up 'tilt.' " If Skybolt's advocates insist on comparing their bird with...
This Brave New World technology is now a possibility in a score of major U.S. corporations, which are deep in a new phase of computer technology known as management information systems. The goal of these systems: to give a manager instant reports on the latest developments in every phase of...
Before computers, the dozens of departments within a major corporation kept independent records, the essentials of which might filter up to top management with agonizing slowness. When computers first came along, all they did was to speed up the flow of information within departments. Sometimes, by generating too many new...
> Lockheed Corp. in collaboration with RCA, is building a system called ADA (Automatic Data Acquisition). Under ADA. an employee on the production line tells the central computer when he has finished a given job promptly gets back orders on what to tackle next.