Word: computerization
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To supply a "silent" electronic navigation system, Northrop engineers, led by James Campbell, project manager, have borrowed a technique that radio astronomers use to study the sun and the planets. They are tuning in on the faint thermal radio waves that are emitted by every natural body, whether celestial or...
If a crosswind is causing the plane to drift sideways, the pilot may have to swing the rear antenna to right or left before it picks up the proper pattern of ground radiation. In that case, the amount of antenna swing is also fed into the computer, which then cranks...
Big Brother. One of Gallati's liveliest ideas involves the state's 40,000 stolen cars (one out of every 300 on the road). While 90% are recovered, the police rarely catch the thieves. Solution: all "wanted" license numbers will be stored in a central computer, which is...
Trident is a product of Warner-Lambert Pharmaceutical Co., which is well into its own orbit in the new world of pharmaceuticals. Three months ago the company brought out an appetite-suppressing prescription drug, Pre-Sate, which has already taken a substantial bite of that $60 million-a-year market...
Selling by Computer. This high productivity of marketable ideas would make it seem that Warner-Lambert has long been a dynamo of invention. Actually, 90% of its drug sales come from products more than ten years old, which is practically a century in that business. The line includes such venerable...