Word: complexity
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Dates: during 1990-1999
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Bezos & Co. conceived an entirely new way of thinking about the ancient art of retailing, from creating a "flow experience" that keeps customers coming back to Amazon's website to read product reviews or one another's "wish lists," to automating as much as possible a complex process that starts when you hit the patent-protected "1-Click" buy technology and ends when your purchase is delivered to your door. The Coffeyville center, for instance, is part of a nationwide distribution network specially designed to handle e-commerce. Half a dozen warehouses like it have been strategically placed...
Actually, it was one of Shaw's partners who interviewed Bezos first and urged the boss to meet him, saying, "He's going to make someone a lot of money someday." Shaw agreed, understanding that Bezos was unusual not only for his balanced intellect--he could handle complex logic as well as articulate his thinking--but also for the overall package: smart, creative, personable, precisely the kind of person they wanted. Over time, Bezos became a specialist in researching business opportunities in insurance, software and then the booming Internet...
...troops are silent. Stunned. Amazon, profitable? It's autumn 1999. For years these people have been racing toward a horizon that no one, save perhaps their utopian-futurist boss, even really sees. They know much of the Silicon Valley/Wall Street/media complex believes the commodification of online retailing will lay their company to waste. Amazon the Web's golden child, darling of NASDAQ day traders who raise its market cap even faster than the company bleeds money, is also Amazon the avatar of all that may be ephemeral and fraudulent about the dotcom revolution. Now Bezos has named a date...
...Climate Orbiter as a communications relay, the panel looked into that probe too--and found the same weak management. "A recurring theme in the board's deliberations," reads the report, "was one of 'Who's in charge?'" It also raised questions about the probe's landing technology, which was complex, risky and largely untested...
...Christmas Day, and your first experience with the Net is less than satisfactory, don't take it out on your monitor. It might not be your PC's fault. Check the weather - the weather in cyberspace, that is. Like the earth's atmosphere, the Internet is a vast, complex system, one that has its own patterns and disturbances, and those disturbances can affect your own access...