Word: comparison
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...first gave the new Pall Malls an upstage atmosphere, then changed its campaign to emphasize the bigger size. It incidentally capitalized on growing U. S. militarism by putting the comparison in the hands of uniformed sailors, soldiers, marines. Last week, like most advertising George Hill has anything to do with, this idea became so overpowering that The New Yorker was driven to puncture it (see cut). But unlike any advertising agency George Hill had dealt with before, Young & Rubicam had already (as of Jan. 14) resigned the Pall Mall account. Rumored reason: George Hill demanded too much service even...
Having a copy from Hollywood for comparison, serious cinema students will find in Pépé le Moko an excellent example of a prime Hollywood weakness-obeisance to its technical proficiency. With no scenic splendors to distract its attention, the French film studies its character with thought and patience...
Although the meet is by no means a closed affair, the Tigers have a slight edge, thanks to Crimson injuries. This is shown in comparison of scores. Princeton defeated Columbia 21 to 8 while Harvard downed Columbia 15 to 11. Both teams were whitewashed by the Quakers, but Princeton lost by a smaller margin...
Neither team can boast a definite edge, since both have suffered unfortunate seasons. A comparison of the records, however, should give Army, with two wins, four losses, and a tie, an advantage over the Crimson, which has lost eight of its nine official games...
...current 70 comic books a bare 20% are reprints of newspaper "funnies"-a minority which by comparison are decent. However, few newspapers carry innocence in funnies so far as did the Baltimore Sun last week: It dropped Winnie Winkle because she is going to have a baby...