Word: commands
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Such clients appreciate small shops because the advertisers can command the faithful attention of the agencies' top talent. Doing business with a small firm typically entitles the client to deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among...
...should elicit neither shock nor dismay. He is simply pursuing his country's interests in the most economical manner possible. This is not cynicism. This is realism. No need for us to be scandalized. Just forewarned, and perhaps a bit envious. Would that our leaders had his foresight and command...
Quayle's Wednesday press conference should have dampened the upbeat mood, but few in the Bush high command detected the warning flares. Aides were so enraptured with Quayle's energy and enthusiasm that they failed to listen carefully to his answers. Blindsided by a question on why he joined the National Guard, Quayle fell back on the advice that Bush Media Guru Roger Ailes gave the Indiana Senator during his 1986 re-election campaign: "If there is no advantage to you in a subject, don't talk about it." So instead of a full answer, Quayle spoke in fractured sound...
...P.L.O. delegation traveled to Egypt last week and won President Hosni Mubarak's support for a plan to "offer through a provisional government a political program that would be internationally acceptable," a P.L.O. official said. Speaking to the Paris weekly Journal du Dimanche, Arafat's second in command, Salah Khalaf, said the new agenda "would be completely different" from the 1968 National Charter calling for "armed struggle" to destroy Israel...
...recent detainees were tortured by Shin Bet and forced to reveal the names of confederates; Israeli officials deny any knowledge of the matter. So far, Shin Bet has arrested more than a dozen additional Palestinian leaders and confiscated a printing press used to churn out leaflets from the intifadeh command...