Word: colton
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Government and Russian Studies Professor Timothy J. Colton echoed that view, saying that Gorbachev’s political views will likely matter more to Americans than Russians...
...It’s going to be of interest to us in its own right,” Colton said, “and not because the Russian population will pay any attention...
...iPhone story and edited the entire package. Anita Hamilton and Maryanne Murray Buechner wrote many of the articles, Andrea Dorfman kept everything organized, and Belinda Luscombe explains what Warren Buffett has to do with the future of undergarments. Finally, deputy art director D.W. Pine and photo editor Jay Colton gave the section its sleek look--as Apple has proved, when you're dealing with complex technology, you can't overestimate the importance of good, clean design...
...When Colton got hold of the Top-Flite portfolio, he was surprised to find a trove of technology patents that hadn't been fully exploited. Callaway discovered opportunity in one of them, dimple-in-dimple technology, which became the platform for the D2. As the name implies, it features a smaller dimple embedded inside a larger one. The result is a ball with an impressive aerodynamic flight and distance (never a problem with the Rock-Flites) that retains enough softness for spinning and respectable control around the greens. "It plays like a poor man's tour ball," says Colton...
After two years and nearly 100 prototypes, the D2 was finally perfected. But the biggest challenge was yet to come. Colton was convinced that the ball could fly, but Top-Flite had become so synonymous with clunky range balls that getting golfers to try the new D2s would be harder than getting a tee time at Pebble. So the marketing team came up with RFID, not to track inventory but as a clever intro: Rock-Flite Is Dead. Armed with balls stamped with these letters, Callaway approached players like John Freeman, head pro at Edgewood in Big Bend, Wis. "After...