Word: collision
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I read with much interest this week both your review and that of Editor & Publisher on the "new jump gadgets" "invented" by Col. Lloyd Collis and now being tried out by the New York Evening Post (TIME, March 21).
Col. Collis' plan lor making run-overs easier to find is comprehensive and workmanlike, but hardly original. Witness that the Ionia (Mich.) County News used a somewhat similar system for several years.
As Col. Collis is copyrighting his plan, however, and intends to charge for its use, persons handling makeup on other newspapers may be interested to learn of the old News plan for jump heads which antedated his. . . .
Reading his newspaper at the Columbia University Club in Manhattan where he resides, white-thatched Col. Lloyd Collis used to snort with annoyance every time he encountered a front page story "jumped" (continued) to an inside page. By the time he could find the continued part, his train of thought...
Only one story on any one inside page would be designated by the black square (which, Col. Collis' oculist explained, offered the utmost in quick visibility). Other symbols copyrighted by Col. Collis for newspaper "jump-line" purposes include :