Word: colliers
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Dates: during 1950-1959
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...Crowell-Collier magazines shook last week with the biggest convulsion since Paul C. (for Clifford) Smith took over the publishing company three years ago. The 80-year-old American Magazine, whose own rise paralleled the go-getting success stories it pioneered, came to an unhappy ending. Smith announced that with its August issue the magazine would fold up, leaving the company with Collier's and Woman's Home Companion. Into Companion went a new editorial regime to snap the magazine out of the doldrums...
...planners reckoned that the death of American would benefit the company's two other magazines−which are in even worse financial trouble. "The odd thing," said Smith, "is that the least loser turned out to be the best one to pick to put out of business." Collier's (circ. 3,772,079) lost $7.5 million in 1953, $4.5 million in 1954 and $1.5 million last year, and Smith expects losses to be no lower in 1956. Woman's Home Companion (circ. 4,117,734), which was making a profit until 1953, has lost more than...
...Crowell-Collier plans to bolster both of the ailing magazines with a "transfusion" of circulation from American. After August, the company will send Collier's or Companion, on an arbitrary, fifty-fifty basis, to the defunct American's 1,875,000 subscribers. If a subscriber does not like what he gets, he may request the other magazine or−only as a last resort, the company hopes−ask for his money back. Most of American's editorial features will be split up between the two magazines. Its longtime Editor Blossom, 64, becomes a Crowell-Collier vice...
...this week's Collier's Surrey claimed that these upper-bracket rates are not strictly enforced. Congress, out of a desire to help those paying such 'fantastically high rates," is constantly creating ways for certain groups to escape from the very taxes it imposes, he asserted...
...make arrests until Specs O'Keefe "sang" about his ten accomplices (TIME, Jan. 23). But Dinneen, who had been beating his competitors regularly on the story, also beat the police. He told the story vividly -and hedged against libel-by disguising it thinly as fiction, first in a Collier's piece, then in his book...