Word: colbert
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Dates: during 1950-1959
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Ever since plans for the new compact cars got around Detroit, competitors of General Motors Corp. have been kicking at the rear engine G.M. will use in its Corvair. Chrysler Corp. President Lester Lum Colbert announced that Chrysler's small-car offering, the Valiant, would have its engine "up front, where it belongs." Ford Motor Co., whose small Falcon will also have a front engine, launched TV commercials demonstrating that an arrow weighted at the back end will fly erratically and miss the target, but that a "properly weighted" (i.e., heavy at the front) arrow will go straight...
Chrysler Corp. reported total May sales of 70,814, up 19% over last year. To add more zip to sales, Chrysler's President Lester Lum Colbert made some drastic dealer shifts-and readied a new car. The company has known for some time that its dual system of De Soto-Plymouth and Dodge-Plymouth dealerships, has seriously hurt Plymouth sales, since the dealers were inclined to push the higher-priced cars on which they made more money. To correct this, the De Soto and Plymouth divisions were merged, with Plymouth to be top dog. Chrysler last week asked...
Woman! (CBS, 3-4 p.m.). Claudette Colbert referees a new series "devoted to exploring matters of greatest interest to the women of America." First matter of greatest interest: "Do they marry too young...
...going up and up and up," cries Lana Turner, who plays the Claudette Colbert part in this version, "and nobody's going to pull me down." Sadly her admirer (John Gavin) slouches away, and Lana goes up and up and up until she finds herself in a penthouse with a famous playwright (Dan O'Herlihy), and all of Manhattan at her feet-in Eastman Color. How happy she seems, but how miserable she really is. "Something,'' the heroine sighs, "is missing." Certainly not one soap-opera cliche is missing...
Chrysler's President L. L. Colbert told stockholders that first-quarter earnings exceeded the $1.30 per share reported in the company's best and final quarter last year. Chrysler's retail sales from April 10 to April 20 were the highest in the past 17 months. Colbert said "considerable improvement" in earnings can be expected in the second quarter, when Chrysler plans to boost production to 300,000 cars and trucks, 40% above the first quarter...