Word: coking
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...Americans can travel far at work or play without finding an automatic cola dispenser handy. In the huge industry that has grown up to satisfy this thirst, 77-year-old Coca-Cola is still by far the leader, with 1962 sales of $568 million and profits of $47 million. Coke's closest competitor is Pepsi-Cola, which has closed part of the gap in the last decade by aggressive marketing but still trails Coke with 1962 sales of $192 million and profits of $15 million. Third in the field, but far behind both Coke and Pepsi, is Royal Crown...
With Cola products now enjoying an unprecedented international boom, the industry's two giants are busily scrapping for a bigger share of the growing market. This week Coca-Cola begins a $53 million advertising campaign in which its classic "Pause That Refreshes" will give way to what Coke calls a "one-sight, one-sound, one-sell" approach based on the slogan that "Things Go Better with Coke." Fortnight ago at Pepsi-whose slogan is "For Those Who Think Young"-New President Donald Mclntosh Kendall, after only a month on the job, wielded a broom that swept out six vice...
...LaGrange, Ga., before moving up to Harvard Law School. Both are unusually young to head major corporations: Kendall is 42, Austin 48. Both advanced up the corporate ladder through the export division, an operation that now significantly accounts for 41% of Pepsi's sales and 42% of Coke...
When it gets down to the job each man faces, the similarities end. Besides trying to beef up Pepsi's distribution and marketing system (520 U.S. outlets v. 1,100 for Coke), Kendall needs to broaden his one-product company, is searching around for likely food-line mergers. Austin, on the other hand, can look out from his executive suite in Atlanta on a far-flung organization that has already taken that step; in addition to Coke, he has a promising line of frozen and canned juices, coffee and tea that accounts for 20% of Coke's sales...
...automatic garbage-disposal unit in Thornton's home broke down. He called a repairman to fix the intricate device, but the man had no success. So Thornton did the job himself in a Thornton-like way. He gave the problem some thought, then simply got an empty Coke bottle and dropped it smack into the maw of the machine, which came to life immediately and chewed the bottle to bits...