Word: coking
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Dates: during 2000-2009
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...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests. Brain scanning is the field's dominant technology, but other technologies and techniques are used as well, often in conjunction with FMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells...
...rebels killed him anyway. After that, Casta?o swore revenge and eventually raised a 30,000- man army of mercenaries funded by big landowners and cocaine traffickers. Then he and his brothers strong-armed their way into the drug trade, exporting a total of about 17 tons of coke and heroin to the U.S. and Europe...
...hour flight delay at London's Heathrow Airport two years ago, Norman Crowley battled boredom by putting his business acumen to use. Crowley is co- ceo of Inspired Gaming Group, a company whose software transforms analogue machines into digital ones. He and several coworkers found themselves staring at a Coke machine that attracted one [an error occurred while processing this directive] customer every 20 minutes. "We thought, this is crazy," it could be doing so much more. Crowley called an old friend, Clyde Pereira, the chief information officer at Coca-Cola HBC, the company's European distributor, and told...
...sell everything from, well, soup to nuts. But they've remained fully rooted in the analog world. Enter Crowley's server-based company. It transforms video-game machines to offer 30 different games instead of one, and gives jukeboxes the capacity to deliver 2.2 million songs. Crowley expects the Coke machines could tap into that same tuneful database and sell downloads of full music tracks. That's a potentially huge moneymaker: half of all mobiles will have MP3 capacity within two years, and Coke has 2.8 million machines worldwide. They'll also likely sell wi-fi access and tickets...
...less delighted. Coca-Cola says its drinks have been rigorously tested by independent laboratories and conform to strict quality standards, and both companies have taken out newspaper ads challenging the CSE's research methods and findings. Unconcerned, Narain counters: "We are not in this to prove Pepsi and Coke wrong-and as long as we get those standards, I don't give a damn if they prove me wrong...