Word: coke
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...visiting professor at Harvard shared with me your recent column titled "Coke...
...only wonder what they might have done if Coke changed its forumla again...
Lastly, think of what it did to Pepsi's advertising budget; first forcing the Coke competitor to abandon its highly succesful "new generation" campaign featuring Michael Jackson and Lionel Richie to rush out a new ad proclaiming the death of Coke, and now forcing Pepsi to cancel such advertising with the return of Classic Coke...
There are other signs, as well, that indicate that the move was done on, purpose. One of the most obvious is all the talk about grocery stores not being able to stock both versions of Coke. The fact is that most people--even Gay Mullins, the Seattle man who formed Old Cola Drinkers of America--can't tell the difference between old Coke, new Coke, Pepsi, and motor oil. But if Coke can get twice the exposure on grocery store shelves (Pepsi's stronghold is grocery stores; Coke does better in fountains), the Atlanta-based bottling company is likely...
Most of all, Coke has got everybody talking about its product, either as an American symbol, an American tradition, or an American institution. And its got America drinking it, too. As Coke's rising stock will attest, never has a "blunder" been so successful...