Word: coke
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...started, as most things do freshman year, in Annenberg. Although I had been a caffeine-hungry Coke aficionado, in the past few months I have switched my beverage genre entirely. Instead of uniting with the soda lines, I have followed my own path to the majesty of the chocolate milk dispenses. The novelty of constant chocolatey goodness sends me tumbling through mental ecstasy and I yearn for the creamy sweetness coating my tongue and throat. I am hooked. I drink it at every meal...
...Coke named "official city beverage" by Huntington Beach, Calif...
...year," according to Jeffrey P. Yarbro `99, "I went out a lot so I decided to take my parents to the Grille on Parents' Day--which is a little questionable. We sat down and the waitress goes up to me and says `I know you're having a Jack & Coke, but what are they having?' My mother just looked at me. I think she expected...
...year," according to Jeffrey P. Yarbro '99, "I went out a lot so I decided to take my parents to the Grille on Parents' Day-which is a little questionable. We sat down and the waitress goes up to me and says 'I know you're having a Jack & Coke, but what are they having?' My mother just looked at me. I think she expected...
...three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands in the corporate world." Such work will probably be more subtle than, say, SEAN PENN doing a Coke commercial. "We're not in the advertising business; we're in the publicity business," notes PMK partner PAT KINGSLEY (the third PMK pooh-bah: LOIS SMITH). But by schmoozing with its new friends in the entertainment biz, says Dart, McCann-Erickson will be able to "tip off its clients to trends...