Word: cnn
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Even in handling the trial itself, an instinct for fairness carried CNN through the slow stretches. "If you leave out one witness because he or she is dull, you lose a building block," said Furnad. "We have some obligation to the audience to be consistent in the way we cover it." Viewers may have been alternately bored and titillated, but they were not shortchanged. For all the salacious material, CNN's coverage was sober, well balanced and informative. That it was a ratings hit as well (the average audience was 1.9 million homes, nearly five times normal) should come...
These shots heard, and seen, around the world appeared under the aegis of the first global TV news company, Cable News Network. Contrary to the dictum of former U.S. House Speaker Tip O'Neill that "all politics is local," CNN demonstrated that politics can be planetary, that ordinary people can take a deep interest in events remote from them in every way -- and can respond to reportage in global rather than purely nationalistic terms...
...Back in CNN's infancy, when he was dismissed as crackbrained and soon to be bankrupt, Ted Turner sensed the wonders to come. "I am the right man in the right place at the right time," he said. "Not me alone, but all the people who think the world can be brought together by telecommunications." The years since, and most especially the one just past, have demonstrated how emphatically he was right. For influencing the dynamic of events and turning viewers in 150 countries into instant witnesses of history, Robert Edward Turner III is TIME's Man of the Year...
...CNN PRESIDENT TOM JOHNSON'S top priority has been to strengthen the network's overseas channel. Currently, CNN International is a mix of domestic CNN, Headline News (its news-radio-like companion service) and 3 1/2 hours a day of original fare aimed at the audience abroad. The channel broadcast most of the Clarence Thomas-Anita Hill hearings but presented only half-hour daily summations of the Smith rape trial. Many overseas viewers, though glued to CNN during major events, find its day-to-day programming parochial and its international coverage thin. Viewers in some parts of Asia have been...
Partly in response to that competitive threat, Johnson has speeded up efforts to improve CNN's international reporting and programming. Bureaus in Amman, Rio de Janeiro and New Delhi have just been opened; another, in Bangkok, will be in operation by March, giving CNN a total of 16 foreign bureaus, along with eight bureaus in the U.S. Two more hours of original programming will be added to CNN International's daily schedule by mid-1992. In addition, a growing amount of CNN's domestic fare (like World Report, a collection of stories by foreign broadcasters) seems geared as much...