Word: clio
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...began badly. On a balmy June Thursday, eminences from the world of advertising arrived at a Manhattan auditorium for the first round of 1991's Clio Awards, the industry's high-profile, hotly pursued "Oscars." But Clio's tuxedoed officials were oddly absent, as were the tickets that some attendees had paid...
Then, four days later, things really got bad. The banquet honoring TV commercials was canceled outright when the Clio company couldn't come up with the cash...
...poise that the well-born, French-reading illuminati of Madrid preferred the discourse of images to have. Goya was not good at optimistic allegory. His large painting of the adoption of the liberal constitution of 1812 -- the constitution as a maiden in white presented by Father Time while pretty Clio, the muse of history, takes notes -- is one of his few real pictorial failures...
...Doing business with a small firm typically entitles the client to deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among the Minnesota firm's winners was an ad for a pregnancy-prevention campaign that portrays an expectant teenager under...
Spanish-language advertising has a new cachet on Madison Avenue. In recent years such prestigious firms as Young & Rubicam and JWT Group have added Hispanic divisions. And for the first time, TV and radio ads for the Hispanic market last month were given Clio awards, advertising's equivalent of the Oscars. One of this year's winners: a Pepsi spot produced by New York City- based Moir Productions that depicted a Hispanic boy, drumming on a Pepsi can, who eventually achieves his childhood dream of becoming a successful musician...