Word: cliffed
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...adjust to Clif Bar after working at General Foods and Quaker...
...Clif was the first major energy bar to be certified organic. Now that everyone is going organic, are there supply problems...
What is the least sustainable practice you know about so far at Clif...
...through the fabric of your core as a company, you might make trade-offs. For example, organic ingredients cost us more money. We didn't raise our price. We wanted more consumers to have access to organic ingredients. We sucked it up, and our sales ended up taking off. Clif Bar's revenue was flat for about four years. We put organic ingredients in there, and the sales went up 35%. But we didn't know; we took a leap of faith. In fact, we did a focus group five years ago--said to our consumers, "Would you buy more...
...Clif Bars while you were hiking...