Word: cleverisms
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...across the country. In recent times, improved roads and increased security have made it easier for intrepid traders to bring these rich prizes of Afghan culture to less remote markets - their warm hues and intricate tribal patterns are showing up in carpet showrooms from Sydney to San Francisco. Unfortunately, clever imitations are turning up, too. So how does a novice buyer spot the fakes? We asked two experts - third-generation carpet trader Abdul Tawab and his father, Hajji Sufi Abdul Wahid - for advice. The pair hail from Herat, the center of Afghanistan's carpet business, but moved to the Pakistani...
...what has been the biggest challenge for IKEA? To get Americans to lower their ceilings. When we came here 20 years ago, our ready-made curtains were too short. You've obviously fixed that problem. Any others? Our competitors have become more and more clever. Last year IKEA opened nine stores in the U.S. and Canada . I believe it is too many. For me, a store is a living thing. It must be developed all the time. What's happening globally? We're starting in Russia with huge dreams. We have four stores and a shopping center...
With such clever tactics, Proctor & Gamble has hooked Parilla and a whole lot of other Hispanic Americans. The Hispanic population is growing faster than any other group in the U.S., and its buying power is soaring too. By most accounts, P&G is leading the pack in the race to grab its business. Competitors like Colgate-Palmolive, which imported fabric softener Suavitel from Latin America, and Unilever, with grass-roots campaigns like storefront tastings for brands such as Hellman's mayonnaise and Rag?? spaghetti sauce in Hispanic neighborhoods, are also active. But P&G spent $107 million on Spanish-media...
...roommate were able to think of something more complementary or reassuring than the label of “good person.” While exceedingly simple, something most first-graders would recognize, the phrases sum up a person far better than rambling on about how they are bright, clever, funny, or pleasant...
...going to tell. It will just sail along serenely, trusting in its unfailing good nature to ease us into an eager suspension of disbelief. And you know what? It works. Writer-director Paul Weitz (who with his brother Paul directed the equally agreeable About a Boy) is a clever guy, with an ability to bring his characters to the edge of rotten behavior and then let their better natures rescue them...