Word: classicized
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...publishers of fine books in $10 bindings. Cheshire House will not operate for profit. Once a month, from its offices on the 57th floor of Chrysler's father's Manhattan skyscraper (his father's office is on the 72nd floor), it will issue a newly splendrous classic, later perhaps a few unquestionable contemporaries. Its organization consists of best obtainable craftsmen, a managerial staff of five, a board of directors of whom one will be Father Chrysler. Said President Chrysler, Jr.: "Dad's an expert on rugs and tapestries . . . knows books . . . been a collector for years...
...Billy Arnold, Chicago speed driver: the 200-mi. classic at Altoona in a Hartz-Miller Special, beating Deacon Litz in a Duesenberg after a wild duel full of skids, blowouts, breaks on the turns...
...Bank of Italy. Stoutest of all advocates of branch banking is Amadeo Peter Giannini, and classic example of a bank-with-branches is the Giannini-founded, Giannini-expanded Bank of Italy National Trust & Savings Association. California-wide institution. Last week it was revealed that soon Bank of Italy will succumb to the same forces of expansion and merging which it created. As soon as details are worked out, Bank of Italy will merge with Bank of America of California, newer Giannini institution. The new bank will be called Bank of America National Trust and Savings Association, will have resources...
...posters around town, delivers lectures on the newest developments in U. S. business. Sometimes he uses industrial cinemas donated by prominent manufacturing concerns. Sometimes he has his corps of assistants perform a little drama on the stage intended to show the right and wrong way to do business. Classic Marchand example of commercial wrongheadedness is the case of Wrigley's chewing-gum when first introduced into England. Britons would not chew until the word gum?which signified nothing but raw rubber?was changed to "sweet...
Concluded Editor Pew: "If I may be pardoned for making a suggestion, it is that newspapermen who prize . . . the classic heroism and pathfinding of our young pioneer of the air should see in him less of the showman and more of the scientist...