Word: circe
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...newspaper market. Once Philadelphia's leading daily, the Bulletin suffered a steep circulation decline (down from 634,000 to 412,000 since 1970). The paper has held on to only 32% of the area's advertising linage in the face of stiff competition from the morning Inquirer (circ. 429,000), two smaller dailies and 24 suburban papers. Says one Philadelphia ad agency executive: "The Bulletin is thought of as being the second paper. If you want the middleclass, upper-income reader, you go to the Inquirer...
...even moved the gray Times of London to do the unthinkable: the paper published a color photograph of the royal couple as a souvenir front page on Thursday. The Economist had a color news page for the first time in its 138-year history. Japan's Yomiuri Shimbun (circ. 8 million), the largest newspaper in the world, deemed the wedding story important enough to rush in a color photo midway through its evening press run. But by week's end such energy had begun to dissipate. Most reporters were content to leave the saga of Charles and Diana...
...company set the closing for Aug. 7, in the slim hope that a dark-horse buyer would come forward during the two-week grace period. Otherwise the nation's capital will be left with only one major newspaper, the Washington Post (daily circ. 618,000). This was cause for mourning in a city where decision makers depend on a full and vigorous airing of important public issues. "An extremely sad day," said President Ronald Reagan. Added House Speaker Tip O'Neill: "We ought to have newspapers expressing opposite philosophies." Even the victor in this journalistic struggle...
...plans were as ambitious-and possibly as ill-conceived-as any newspaper publisher has hatched in recent memory. Last August, faced with a precipitous circulation decline, New York's Daily News (circ. 1.5 million) launched an evening edition, called Tonight, as part of a $20 million revitalization campaign. Once America's biggest daily, the News lost that title to the Wall Street Journal (circ. 1.9 million) in 1979. Tonight was supposed to halt the News's circulation losses (450,000 since 1975) by adding "up-scale" readers and advertisers to the morning tabloid's traditional blue...
...News evidently picked a fight it could not win. Australian Press Lord Rupert Murdoch, owner of the sensation-mongering New York Post (circ. 732,000), counterattacked with a new morning edition. Across town, the New York Times (circ. 931,000) was not impressed; it grew in circulation (up 16,000 since last year) and advertising linage (up from 57% to 60% of the three-paper total). "We're fat and sassy," says Times Executive Editor A.M. Rosenthal. "If this is a war, we're not in the trenches...