Word: circe
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...instead of a treatment: curly-haired, puckish San Franciscophile Herb Caen (pronounced Cane), 43, the columnist who defected to Hearst's morning Examiner in 1950 for a doubled salary of $30,000. In 1957, Prodigal Son Caen decided to return (for $38,000 a year), leaving the Examiner (circ. 257,251) with little humor to perk up its somber pages. "The day I knew we had come around the corner," says Publisher Thieriot, "is the day Herb Caen decided to come back." Looking over his figures for 1958, Thieriot had good evidence that he, Newhall and Caen...
...Wishie Weasel Head got mixed up with an old lady at Heart Butte," read the item in the weekly Browning, Mont. Glacier Reporter (circ. 1,200). "So the old woman pick up a jug of Gallo and whack him over the head and was soaked in wine. He was hospitalized for several days so don't bother an old lady...
Editor Nycop hurried. Within 18 months the evening tabloid Expressen rocketed into the black, and it has since come to soothe Publisher Bonnier's nerves as the largest paper in all Scandinavia (circ. 370,000). Expressen is hale because it is hearty. Its formula: a smorgasbord of culture and sensationalism enlivened by flashy picture play and bellowing headlines. Last week, Expressen outdid itself, produced 600,000 copies of a 64-page issue, biggest in Scandinavian history...
...Mitzie, a delicate wisp of a woman (5 ft., 76 Ibs.) who likes to wear originals by Dior and Givenchy, still has a high interest in high fashion. Last week Sam came home with just the right present: Conde Nast Publications Inc., publishers of the haute couture Vogue (circ. 415,258), House & Garden (circ. 576,196), and their svelte siblings Glamour (circ. 668,062) and Bride's Magazine (circ. 169,902). Grins Newhouse: "I thought Mitzie would get a thrill...
...million) will go into a nonprofit educational trust; the business will be run by his two sons, S.I. Jr., 31, and Don, 29. But Mr. S.I. Sr., at 63, is looking ahead only to his next purchase, even now is talking with the money-losing Rome Daily American (circ...