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...counter the previous failure, WPS has promised to learn from the mistakes that its predecessor, the WUSA, committed earlier this decade. Riding a euphoria that followed the U.S. victory in the 1999 World Cup (Brandi Chastain, shirt off), the WUSA's spending habits fit those overreaching times. "The churn rate in women's soccer 1.0 was dot.com-like," says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. The league, which folded in 2003, budgeted $40 million to finance its first five years of operation. It consumed $100 million in the first three...

Author: /time Magazine | Title: Is Women's Pro Soccer Really Coming Back Now? | 3/29/2009 | See Source »

...stolen from the set of Star Trek.) More prosaically, the 2.3-sq.-mi. (6 sq km) walled community will have a solar-powered desalination plant, and conservation will keep water use 60% below the norm. The city's centerpiece will be the Masdar Institute, a graduate academy that will churn out new experts in clean energy. The hope is that a pool of educated workers--plus Masdar's favorable tax policies--will draw green companies to the desert, where they will be able to test their ideas in an environmental Utopia. "There is a visionary component to it," says Frank...

Author: /time Magazine | Title: Abu Dhabi: An Oil Giant Dreams Green | 2/12/2009 | See Source »

...driven more by the actual capabilities of potential adversaries," Gates told Congress a few weeks ago, "and less by what is technologically feasible given unlimited time and resources." Pentagon procurement, he said, is plagued by a "risk-averse culture, a litigious process, parochial interests, excessive and changing requirements, budget churn and instability and sometimes adversarial relationships within the Department of Defense...

Author: /time Magazine | Title: Can Robert Gates Tame the Pentagon? | 2/12/2009 | See Source »

Consider our recent track record. Last July, Congress passed a bill to help the housing market. In an effort to churn demand and stabilize home prices, the bill created a $7,500 tax break for first-time home buyers. It also created a program to prevent foreclosures. Unfortunately, no major lenders signed up. Bottom line: only 25 loans have been rewritten...

Author: /time Magazine | Title: How to Fix the Housing Market | 2/12/2009 | See Source »

Beyond Stem Cells Melton, for one, isn't wasting any time before running through those doors. The iPS technology is the ultimate manufacturing process for cells; it is now possible for researchers to churn out unlimited quantities of a patient's stem cells, which can then be turned into any of the cells that the body might need to repair or replace...

Author: /time Magazine | Title: Stem-Cell Research: The Quest Resumes | 1/29/2009 | See Source »

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