Word: chrysler
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Dates: during 1990-1999
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...home teams, the boom in top-of-the-line sport-utility vehicles has helped expand the market for luxury in new directions and fatten the profits of General Motors, Ford and Chrysler as Motown-made Navigators, Expeditions and Grand Cherokees have amassed the lion's share of the SUV segment. Last year SUVs accounted for 17.7% of overall Big Three sales, up from 12.7% five years ago. But even that segment is under pressure. In Detroit this week BMW is unveiling its X5, a so-called sport-activity vehicle that combines the company's vaunted performance with a light truck...
...tough work of revamping their luxury cars to appeal to young buyers, while maintaining their hold on older ones who never took to European brands the way their children have. Ford recently unveiled its all-new LS8, a rear-wheel-drive, technologically loaded sedan tweaked and tuned by Jaguar. Chrysler, which has scored a connection to boomers with its Jeep Grand Cherokee, last year launched the 300M, a sleek, import-fighting luxury sedan that competes against such other luxury sedans as the BMW 3 Series and Audi A4. "Our cars became boring, and we lost some ground," says John Sloan...
...understand what it means to make your home truly millennium ready, you have to visit the Eckharts of rural Lisbon, Ohio. Bruce Eckhart, 44, an automation technician for Daimler-Chrysler, his wife Diane, 41, and their 11-year-old daughter Danielle are models of apocalyptic pluck. It's not just the gas-powered home generator they bought in case of massive power outages. It's not the year's supply of dehydrated food in their basement or their stockpiles of canned chicken chow mein. It's the water bed. The collapse of public utilities is one of the big worries...
Detroit's wheels see the past as prologue. "We went through this period where you couldn't tell products apart," says Tom Gale, DaimlerChrysler's design chief, whose latest offering is the snazzy Chrysler PT Cruiser, a cross between a minivan and a 1930s roadster. "Now we're finally starting to see a little more identity." Isn't it nice...
...Harvard held more than 1 million shares in Chrysler, which has since merged with Daimler-Benz and is now a pan-European corporation. Daimler-Chrysler was one of the first companies to convert to operating entirely in the euro and is expected to profit greatly from the new currency...