Word: chrysler
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Dates: during 1940-1949
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...models. (Actually, G.M. will have no net savings on labor costs, as it will give a 3?-an-hour increase in May under its union contract.) Nevertheless, G.M. had shut off any union complaint about the pay cut-and it had outfoxed other motormakers, notably Chrysler Corp...
...Chrysler Bows. Last week their outside competitors were busy too. Studebaker was out with new, more powerful but basically unchanged Champions and Commanders. Hudson was pushing its "step-down" idea of a body cradled in the frame. Nash was plugging its "Airflyte" design with all four wheels hidden by the fender sheathing...
...week's end Chrysler Corp., although it will have no public showings for seven weeks, held a press preview in Detroit of its 1949 Chrysler, DeSoto, Dodge and Plymouth. (On the eve of the preview, Ford slyly held a party of its own. It had no new models to show; it just thought it a good time to entertain the press, and perhaps take the edge off Chrysler's party...
...four of its cars, Chrysler had increased headroom, seat width and wheel-bases, while lowering the roofs, cutting overall width and bumper-to-bumper length. Compared with most postwar cars, body lines were conservative. There were two brand-new models: Plymouth's Suburban, a metal station wagon that sleeps two, and a Dodge roadster with manual top and old-fashioned detachable plastic side curtains. With no frills or extras, it would be the cheapest Dodge. Chrysler had simplified its automatic fluid drive transmission, dubbed it Gyromatic, and made it regular equipment on DeSoto and Chrysler, optional on Dodge...
...buyer's market had brought something like prewar sales conditions. Charles Erwin Wilson did not look for it until the prices of late-model used cars were at least 25% under new car prices. That seemed some time off; despite the used-car slump, most G.M., Ford and Chrysler "new" used cars were still selling at over the list prices last week. Thus, most automakers thought that car prices would stay where they were for a long time. As for Wilson, who wanted prices to come down, too, he said: "I don't expect to see Chevrolet selling...