Word: chevrolets
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...will become the low end of the standard Ford line. It will be aimed at a mass one-car family market, may eventually replace the standard Ford. The Canadian Y, with a 116½-in. wheelbase. will probably become the smaller Mercury. With its eye on Ford, Chevrolet is also getting ready an in-between car to be called the Corsair, with a wheelbase of 109-in., but added sheet metal that makes it look bigger...
...there is such a traffic jam of nameplates and models that many a customer is already confused enough. The customer now has 17 standard-sized cars to pick from, most of them with such a welter of models, motors, options and accessories that it is possible to buy a Chevrolet in more than 100,000 different combinations. And compacts are available in 89 models produced under eleven nameplates. Only the small foreign car has not been burgeoning; since the U.S. compacts were introduced, sales of foreign cars have taken a sharp drop. Says A. C. Robbins, a Beverly Hills Chrysler...
...symbolic of one face of Muncie. Other department stores are also doing a pretty good business. J. C. Penney, the Industrial Trust & Savings Bank, and the Muncie Federal Savings & Loan have put up new buildings within the past two years. A full work force comes and goes from the Chevrolet transmission plant and the Delco-Remy battery plant. But Warner Gear, maker of auto transmissions and normally Muncie's No. 1 employer, has laid off one-third of its boom-time payroll of 4,500. Many of the city's foundries and tool and die shops that supply...
...Missions. The kidnapers disposed of all clues by burning the kidnap car and dropping their typewriter into the Seine. Pierre and Raymond decided that life was, at last, loverly. Pierre got a Studebaker and a small Fiat; Raymond bought a Peugeot, a Chevrolet Impala and a Thunderbird. Their girl friends, Ingelise and Rolande, blossomed out in new clothes...
Automen nonetheless hoped for an upturn. Edward N. Cole, general manager of G.M.'s Chevrolet division, reported a rise in Chevrolet car and truck sales, noted that the improvement in trucks was "particularly significant as an indication of general economic improvement in the months ahead, because it shows underlying confidence by the business community." But Detroit would not really know whether a strong spring surge is coming until it had a few weeks of good weather to bring out potential customers...