Word: chevrolets
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Gone are the clays when a prospective buyer could just bound into an auto salesroom and announce that what he saw in his future was a Ford, Buick or Chevrolet. Now, in order to choose from a bewildering selection of car names, he may need The World Almanac, a foreign-language guide, a vest-pocket bestiary, and perhaps a celestial-navigation chart. Already on the market are such prestigious monikers as Ford's Galaxie 500 XL (the XL means nothing at all), Chevrolet's Impala or Corvair Monza Spyder (apparently spelled with a y to avoid the insect...
...Yujiro drove away in another car. He has a Mercedes 300-SL, a Japanese Cedric, a Chevrolet and a Fleetwood Cadillac. He also owns two racing sloops, a twin-engined powerboat, and controlling interests in Tokyo businesses with assets totaling $5 million. And, Fujiyama Mia, he is an executive in a firm that plans to bring trading stamps to Tokyo. He formed his own film company last January, and has just completed My Enemy, the Sea, shot on location in Japan, Hawaii and California, and based on the adventures...
Despite the fact that it already sells 52% of the nation's autos, giant General Motors keeps itself whipped into a competitive lather-and its largest division is the most competitive of all. Though its sales are already greater than those of the entire Ford Motor Co., Chevrolet has prepared for 1964 a whole new line of intermediate models in an effort to win even more sales. Last week Chevrolet General Manager Semon ("Bunky") Knudsen showed to the press the auto that is expected to do the job: the new Chevelle. Impressed by its clean and handsome styling, Detroit...
...come back to haunt Bunky Knudsen. The Chevelle is a product of cross-fertilization within G.M.'s hotly competitive divisions: its wide grille resembles a '63 Oldsmobile F-85, its gracefully curved fenders and trim roof Pontiac's high-priced Grand Prix; the main contribution of Chevrolet designers is a squared rear deck and a taillight arrangement split by a chrome strip. But the Chevelle is wedged in between the compact Chevy II and the standard Chevrolet, and is so attractive a rival that it may steal some sales from both. It will come in eleven models...
...division's three other lines-the Corvair, Corvette and Chevy II -got mostly only superficial trim changes for 1964. But all the new Chevrolets have standard front-seat safety belts in line with the auto industry's decision to install belts on all new autos by year's end. Though it will offer a grand total of 43 models for 1964-the widest selection in its history-Chevrolet is secretly working on yet another new model: a small, fastback sports car to compete with the low-priced sports car that Ford is planning for the spring...