Word: chevrolets
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...aircraft carrier Oriskany (which left last week for Viet Nam); and Carol Ann, 20, a Cal State junior majoring in art. The father, William Wilson, 48, is a World War II Navy veteran and a partner in a window-shade manufacturing firm. He affords two cars (a 1957 Chevrolet station wagon and a 1961 Rambler) and a color television set, last summer traveled to Taiwan, Japan and Hong Kong. His wife Elaine, 45, a plump, outspoken little lady, likes to season her children with such salt-of-the-earth advice as "You'll never get anything you want unless...
...second ten days of May were actually off by 12% as compared with the same period last year. Though Ford squeezed by with a tiny .2% rise, Chrysler was down 6%. Giant General Motors was off by a whopping 18% -or 26,757 units-with its longtime bestseller, Chevrolet, leading the way down. And as for ailing little American Motors, it dropped by 34% and ordered all new-car production halted until June 1, ostensibly because of a strike at a supplier's plant...
...some luxury cars. The fastest risers-Chevelle, Chevy II, Tempest, Riviera, Fairlane, Lincoln, Belvedere, Coronet-were all restyled for '66. The largest numerical declines have been among some of Detroit's big, bread-and-butter cars-the Plymouth Fury, the standard Ford and G.M.'s Chevrolet. All of them had simply been face-lifted for '66, but they will be completely restyled for '67, thus may fare better...
...Chevrolet division has been in trouble for some time, and last July G.M. turned it over to ex-Pontiac Boss Elliott ("Pete") Estes for some quick fixes. Chevy's styling was a bit bulgy, and its workmanship gave rise to widespread customer complaints about ill-fitting upholstery, rattling doors and leaking windows. Estes visited every one of Chevy's assembly plants, test-drove cars straight off the assembly line, and ordered repairs on the spot...
...Chevrolet...