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...request for "your support in this campaign," and always gets applause at the outset. Throughout his usually brief, fast-moving speeches, the audience pays close attention. When the Senator jokes, the crowd laughs, easily and spontaneously. When he asks for help to "move this country forward," the people cheer...

Author: By Craig K. Comstock, | Title: Kennedy's Campaign Devices Rival Nixon's | 11/4/1960 | See Source »

...lifelong, convinced, prejudiced Republican, I cheer your epithet "Little Brother Bobby." Barbed, two-edged, it should induce every thinking Democrat to place an X on my side of the ballot...

Author: /time Magazine | Title: Letters, Oct. 31, 1960 | 10/31/1960 | See Source »

...cities and villages of Ghana and Nigeria, his name leaped forth from billboard, newspaper and radio. Whenever he arrived in a city-in Accra, Kano, Ibadan, Kumasi, Lagos and Enugu-huge crowds turned out to cheer him, including the "all-powerful" King of the Ashantis, King Nana Sir Osei Agyeman Prempeh II. The object of all this adulation was U.S. Trumpet Ace Louis ("Satchmo") Armstrong, on a gravelly-voiced West African tour last week designed to persuade Africans to drink more Pepsi-Cola. Admission fee to the outdoor concerts by Satchmo and his six All-Stars: five Pepsi-Cola bottle...

Author: /time Magazine | Title: PROMOTION: Akwaaba, Satchmo | 10/31/1960 | See Source »

Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...

Author: /time Magazine | Title: ADVERTISING: The Real Brand X | 10/31/1960 | See Source »

Angel (CBS) makes a long reach to Paris for a new comedy situation, introduces a French girl (Annie Fargé) who comes to the U.S. to marry an American architect (Marshall Thompson). Last week more cheer than anybody had a right to expect grew out of a plot in which the young couple's home was taken over as a polling place and the heroine wanted to turn the whole thing into a party, with ruffles on the voting booths. Although the assembly line may soon run the ignorant-immigrant theme into the ground, Actress Fargé triumphantly resists...

Author: /time Magazine | Title: Show Business: The New Shows | 10/24/1960 | See Source »

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