Word: checking
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...charging for bags carries its own risks, since the the new fee will be painfully apparent to flyers every time they check in. "They've done something that violates what consumers will be expecting," says Derek Rucker, an assistant professor of marketing at Northwestern University's Kellogg School of Management, "The lower price gets the consumer to you, but [the baggage fee] might leave a more bitter taste in their mouth...
...surcharge could also further snarl an already arduous check-in process, and result in an upsurge in carry-on bags, meaning longer security lines and more competition for space in overhead bins. "I think you'll see passengers turning on other passengers," says Vicki Morwitz, a marketing professor at New York University's Stern School of Business, who thinks introducing the bag charge will be less palatable than rolling the cost into a pricier ticket...
...economic indicators go, the cost of nuptials isn't a bad one to check--particularly in our party-obsessed culture--because it shows what people are willing to spend on nonessentials. According to the Wedding Report, a research firm that compiles stats on the wedding industry, the average cost of an American wedding rose to $28,732 in 2007, as the festivities have grown increasingly elaborate and personalized. But for the first time in almost a decade, that number is forecast to drop slightly this year, to $28,704. Nearly half of caterers and event planners surveyed by the National...
...stump speech, her tribute to her father can bring a crowd to tears. Struck with multiple sclerosis, he went to work on crutches; he never was late, never gave up and never complained. He put two children through Princeton, writing each check with pride. "My father, like most Americans, just wanted to know that after a lifetime of hard work and sacrifice that one day, he could put his feet up and look over all that he had done and retire with a little respect and dignity," she says. "That's what most Americans want...
...from food to entertainment. And when the helicopters don't come, they have to make do with whatever they have. Today they relax, bare-chested, in shorts. They wander around in plastic sandals and listen to the Police and the Eagles. "Hotel California," with its iconic line, "you can check out any time you like, but you can never leave," has special meaning for the men waiting to get out on R&R. A promised helicopter ride back to headquarters didn't come today; perhaps it will come tomorrow...