Word: cheapness
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...sick and tired of being appealed to like consumers. They want to feel like their vote is more than something they trade in for a tax break or a subsidy. That’s why the evangelicals do so well. They don’t offer salvation on the cheap, but they do offer a chance to be part of something larger than the individual...
...Hispanic market didn't always get this kind of attention. For years before Hispanics overtook African Americans as the country's largest minority group in 2001, companies often marketed to U.S. Hispanics on the cheap. Even at P&G, which always dabbled in ethnic marketing, Hispanics weren't always a high priority. Sometimes, says Eleta, "Hispanic marketing was the first item out of the budget...
...Testers liked playing Centipede, in which you shoot and destroy insects that are rapidly wiggling down the screen. "I feel like I have more control," said one woman, comparing it with the Anthology version. On the downside, Flashback has more than 75% fewer games than Anthology, and its cheap-feeling joystick was hard to maneuver. Even in Breakout, where you just hit a ball with a paddle in order to demolish a brick wall, it was impossible to glide the paddle smoothly from one side of the screen to the other. More problematic was Flashback's rendition of Adventure...
...downside, Flashback has more than 75% fewer games than Anthology, and its cheap-feeling joystick was hard to maneuver. Even in Breakout, where you just hit a ball with a paddle in order to demolish a brick wall, it was impossible to glide the paddle smoothly from one side of the screen to the other...
...offset declines in local and long-distance call revenues, which are under attack from competitors such as Internet-based telephony providers. Some of the fiercest rivals in this new field are cable firms like I Cable, which last week began offering a broadband-and-telephony package for a ridiculously cheap $13 a month...