Word: cheapness
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...Russell Sweeney of Iowa State College began to look for cornstalk byproducts. Five years ago Iowa built him a $150.000 testing plant, the U. S. Bureau of Standards began to help with men and money. Dr. Sweeney produced and the state of Iowa patented a cornstalk wallboard, light, strong, cheap. Last week a million-dollar company was formed in Chicago to lease and exercise Iowa's patents...
Submarines. As chief of the greatest surface naval power, Prime Minister MacDonald secured the assent of President Hoover to the basically British view that the submarine should be totally abolished. But there is no reason to think that France, Italy or Japan will ever give up this cheap and effective knife-in-the-belly. And the U. S. Navy would really like to keep it, as a coast-defense weapon. Abolition of the submarine will not be achieved at London and the chances of limitation look poor...
Thoughtful national advertisers, long aware that radio advertising is powerful and comparatively cheap,* might well be moved by potent Radioman De Forest's warning, mend their ways. A father also of sound cinema, Inventor De Forest felt privileged to add : "In both studio recording and theatre reproducing a most deplorable result of engineering indigestion exists. The profession has bitten off more than it can chew, and the resultant bellyache must be endured by the theatre-going public...
What is to be accomplished by repealing the supplementary act while leaving the first one in full force? About the only thing which it could possibly accomplish would be to make it easier for bootleggers. It might make liquor more abundant and cheap, but it would still be bootleg liquor. If the proposed repeal had been drafted by the King of the Bootleggers himself, it could scarcely have been more to his liking. If the state should repeal its law forbidding manufacture, importation, and transportation of liquor, state and local police would not feel like interfering with illicit stills, however...
...welldrained, convenient spot, dig a pit 8 ft. square by 9½ ft. deep. Board up the sides with cheap lumber. Dump a layer of coarse gravel on the bottom. Over the hole build a shack with a double plank floor insulated with building paper. When freezing weather arrives pour two to four gallons of water into the pit each day. By the time of spring thaw there will be a block of ice eight feet square by more than six feet thick, on which perishables may be preserved. The ice will not all melt before the autumn freezes come...