Word: cheapness
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...lingerie was none other than that pious midget the Mahatma Mohandas Karamchand Gandhi. He had amplified his customary loin cloth with a scarf thrown over his shoulders, and a cheap watch dangled from his waist. Perspiring porters rushed ashore with St. Gandhi's clattering collection of stew pans, his mattress, his cans of goat's milk and his suitcase. But there was no pourboires from the Mahatma...
Advertisements in cheap, pornographic ("love" and "art") magazines conform to the standard of their fiction and illustrations but often fall a step lower. Pages are packed with announcements of "red hot" photographs, vigor tablets ("Glow of Life"), bust developers, sex secrets, aphrodisiacs ("Essence of Ecstasy"), contraceptives. Plentiful also are the advertisements of so-called matrimonial bureaus which will furnish lists of lonely men & women, object matrimony. Stressed in the advertisements, prominent on the lists are Wealthy Widows. Sample advertisements...
...time. Street & Smith, largest producers of pulp-paper thrillers, merged (and buried) Popular Magazine with another of their 15 periodicals-Complete Stories. The end of Popular, like the end of Everybody's, rang the knell of another semi-pretentious sheet which could not compete with the innumerable sporadic, cheap magazines which frankly pander yarns about gunmen, speakeasies, dope. Popular-Complete Stories, beginning with the December issue, will be smaller than Popular, will sell for 15? instead...
...Founded in 1889 by Drygoodsman John Wanamaker, bought and made into one of the first great crusading journals 17 years later by Butterick Publishing Co., discontinued in January 1930, last week Everybody's was revived as a cheap true-story vehicle. It will be published as "the magazine of real life stories" by Publisher Alfred Cohen (Screenland, Silver Screen, etc.). Cost...
...Cheap copper has no terrors for the great Mid-African mines of the Union Minière du Haut Katanga, world's biggest producer. At the company's annual meeting in Brussels last week. President Jean Jadot stated that his company can make money on 8? or even 7½? copper. Katanga's 1930 earnings were 270,208,000 Belgian francs ($7,511,000), only about 6,000,000 francs down from the peak earnings of 1929. Elements in Katanga's strength are: tremendously rich ores; cheap native labor; big production of cobalt and radium (over...