Word: charisma
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Dates: during 1960-1969
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Selective Charisma. The President's campaign organization back in Washington also seemed to be in irons. Aside from Johnson himself, the key operative so far has been White House Appointment Secretary W. Marvin Watson, a dour, former Texas steel executive whom the President lauds as "the most efficient man I've ever known" but who is less than an expert in national politics...
Some old Johnson hands have be gun reappearing. Former White House Aide Jack Valenti, now the $125,000-a-year president of the Motion Picture Association of America, contributed a Washington Post article deploring the "holy regard" among Americans for a President's "charisma." Wrote Valenti: "The only two modern figures who could be truly said to possess magic charisma, whose voice and person cast a spell over their countrymen and whom people followed blindly and exultingly were the two largest tyrants of our age, Hitler and Mussolini." Somehow, he overlooked such charismatic non-tyrants as Churchill and Gandhi...
...demolish LBJ, should it occur, might demolish him under any circumstances, with or without previous opposition in the primaries. Second, Kennedy by virtue of his name and reputation must rack up overwhelming margins to equal the impact of McCarthy's 42 per cent in New Hampshire: if the Kennedy charisma proves less dynamic in the event than in the propaganda, Kennedy will be committing premature political suicide...
...like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...about great improvements to his dismal television image, or to his age. But the real source of his failure is the enormous difficulty of the problem itself. It is not one that will suddenly disappear through sentimental reconciliation amid the glitter of a World's Fair, or through the charisma of a Canadian Kennedy...