Word: chanelling
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...fray, and the booming luxury-goods business in Russia has brought Evelina Khromtchenko, 35, to fashion's forefront. She's the clever editor in chief and creative director of the Russian edition of L'Officiel, a fashion magazine with 100,000 readers who can't get enough of Chanel, Dior and, lately, Ralph Lauren...
...mistresses, and now it's the era of wives. Women are looking not only for sexy clothes but also to show themselves as the owners of their world." That shift can be seen in the newfound taste for more conservative clothing from the likes of Chanel and Ralph Lauren. In her own wardrobe, Khromtchenko hoards avant-garde items from designers such as Martin Margiela and Balenciaga and classics from Dior...
...years after Hermann declared to the trade press that she relished the "challenge" of running a wounded YSL, it remains unclear whether she and Pilati have the magic formula to modernize the fashion house and elevate it to its former glory alongside idolized French brands like Chanel, now a multibillion-euro business. The ascension to such heights is a complex mission. It takes believing that Pilati has the talent and range to give women what they need and think they want and that Hermann has the gift to translate his talent into commercial success...
...graduation in 1985?fewer than one-third of Hermann's classmates were women?there were three job offers for every student. Hermann turned down an entry-level post at L'Oréal in order to supervise special projects at the Comité Colbert, a luxury-goods trade association. (Maureen Chiquet, Chanel's global CEO, who is the same age as Hermann, started at L'Oréal as a brand manager for hair color.) When a L'Oréal director inquired why Hermann went elsewhere, she told him, "I didn't want to spend my days selling shampoo in the south...
...business that caters predominantly to women, it still seems somehow paradoxical that so many men remain in charge. And yet if you take a closer look at the true pioneers of global luxury, going right back to Coco Chanel, above, it's clear that when a fundamental shift occurs in the industry, it is often the work of a powerful and creative woman. The entrepreneurs, CEOs and designers (there's even a muse) presented on the following pages are most often defined by their determination and fearlessness?from the CEO who is reinventing and reviving the YSL brand...