Word: chamberses
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In order to maintain Cisco's unprecedented growth rate, Chambers believes he has to remake the company into a great consumer brand. "Three years ago, we didn't care if anyone knew who we were," he admits. "The decisions that mattered were made deep inside companies." Today, making its brand...
Actually, Cisco is run by a nonengineer. John Chambers sits amid the expanse of cubicles in an office as austere and tiny as an entry-level programmer's. His motto is, "Never ask your employees to do something you wouldn't be willing to do yourself." This culture of self...
Chambers is customer obsessed, a characteristic that will serve the company well as it moves into consumer markets. He discovered the dogma of customer service as a salesman at IBM and and then saw firsthand the cost of losing customer focus when he joined mini-computer maker Wang in the...
Chambers thinks it's important that people such as Sumner do know, especially now that Cisco wants to be successful in its other bold strategy: a march into the telecom business, where it will face a whole new level of well-entrenched competition. The $250 billion-a-year telephone-equipment...
Consumers, however, are still uneasy about IP telephone service. Do you really want your voice to be as unreliable as your Web connection? Cisco swears it has closed the gap and made its IP networks as reliable as voice networks. What would help, Cisco believes, is for consumers to come...