Word: challengee
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"It was an experiment," says P&G spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains...
If Marchionne is to succeed, he needs above all to reposition Chrysler from maker of clunky, overpowered gas guzzlers to purveyor of must-own, energy-efficient vehicles. "The challenge for Fiat Chrysler is to move away from popular products and into 'pop' products, full of cool environmental technology and on...
Marchionne's most interesting challenge is that Chrysler's new owners, postbankruptcy, are his employees--the United Auto Workers, which holds a 55% stake through its retiree trust fund. His other bosses include the U.S. and Canadian governments, which hold 8% and 2%, respectively. Fiat will start with a 20...
The challenge of not only being part of a church community but also praying in peace has long been a problem for Presidents, according to historian Carl Sferrazza Anthony. "McKinley hated having people staring at him while he read Psalms, sang hymns, put money in the collection plate or took...
It would be tempting for Washington to dismiss Sunday morning's military overthrow of Honduran President Manuel Zelaya as just a minor banana-republic convulsion. But the Obama Administration doesn't have that luxury. Zelaya is a member of the club of left-wing Latin American leaders - and its honcho...