Word: chaining
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...briefly suspended during World War II when food was rationed, but in the decades that followed, street vending, catering to a new generation of housewives who embraced eating fresh local foods, blossomed. Then, in 1970, an international food expo held in Osaka introduced Japan to coffee and hamburgers. Chain restaurants and all-night supermarkets opened in step with the nation's booming economy and food vendors fell by the wayside. (See pictures of Japan in the 1980s and today...
...example, Flickinger's research shows that at a group of WinCo Foods stores in California, the Western grocery chain carried 34 different sizes of detergent brands like Sun, Arm & Hammer, Surf and Gain. Neighboring Walmarts only carried 10 of these sizes. Further, of the 10 brand packages both stores sold, WinCo was cheaper on five of them. Two carried the same price, and Walmart offered better prices on three of the detergent packages. Of the 32 different sizes of Kellogg's cereal brands offered by WinCo, Walmart carried just seven. Of the brands both stores sold, WinCo was cheaper...
...that dynamic in action in Austin, cut diagonally across the street from HomeAway and pop into the headquarters of Whole Foods. For a decade, the upscale grocery chain saw sales grow at about 20% annually. Last year, sales barely budged up 1% - and the 30 stores that executives planned to open around the country were trimmed to 15. Those 15 stores added nearly 4,000 jobs - just half as many as would have been gained had people kept buying organic peppers and salted caramels at the same pace. "There's too much thinking about how to create jobs," says James...
...that transaction you can see there are far more relationships of integrity and trust needed to bring that milk to you. You can start with the farmer who needs to look after his cows properly, the vet who gives the cattle their antibiotics, all the way up the milk chain of the lab technicians, the plant workers, the distribution company. Not only are you trusting in their integrity, but they're all trusting each other. Because they all depend on each other to produce a gallon of milk that you as the customer are going...
...Still, Europe's demand for soya means it has no choice but to import GMOs, since about 75% to 80% of the global soya crop is from transgenic breeds. The E.U. rules mean imported GM food has to be labeled and separated along the supply chain to safeguard against "contamination" of organic farms. Any produce containing more than 0.9% GM content must be labeled as such, a policy that can lead to shipments being sent back...