Word: centerfolds
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...conglomerate. TV: he created and hosted two syndicated TV shows, ?Playboy Penthouse? and ?Playboy After Dark.? Books: Playboy Press published collections from the magazine and original material like Lenny Bruce?s ?How to Talk Dirty and Influence People.? Nightclub-restaurants: Playboy Clubs soon straddled the globe and franchised his centerfold Playmates into real live (but clothed) Bunnies. Movies: Playboy Productions financed Roman Polanski?s ?Macbeth? and Monty Python?s ?And Now for Something Completely Different,? and Hefner negotiated with screenwriter George Axelrod to make a movie of his life, called ?Playboy...
...first centerfold subject - not yet called a Playmate - was Marilyn Monroe, in the notorious though little-seen calendar nude she had posed for a few years earlier. According to Joe Goldberg?s 1967 book ?Big Bunny: The Inside History of Playboy,? Hefner had bought that photo (with its color separations) and a batch of others for $5,000. For that modest amount he got not only fabulous publicity for his first issue but the next year?s worth of centerfold photos. Only at the end of 1954 did he start assigning ?original art? from such cheesecake shutterbugs as Russ Meyer...
...have a favorite centerfold...
...would have to be Marilyn Monroe. One could not have written a more perfect scenario, that we would wind up with our very first centerfold as the woman who became the major sex celebrity of the 20th century...
...with seemingly little else to commend them but their traffic-stopping looks. That's not so baffling in Japan, where the only real job requirement for a tarento, or talent, is showing up in front of the TV cameras. What's bizarre is that while their main assets suggest centerfold fame, the sisters' huge fan base consists almost entirely of women. They look Baywatch but talk Oprah. Calling themselves "lifestyle consultants," they dispense advice on inner beauty, relationships and self-esteem while lolling mostly nude in videos, books and magazines snapped up by female buyers. But the adulation...