Word: census
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...speak the same language, but many wouldn't dream of standing under the same cultural umbrella. A fair number of U.S.-born Hispanics don't speak Spanish, and many others have little or no European blood. Indeed, the category Hispanic is a gringo construct-first used by the U.S. Census Bureau in 1980-and the only one based on culture and language instead of race. That dubious distinction frustrates some Hispanics, who believe they belong to a separate race, the product of an epic Latin American miscegenation of Iberian, Native American and African heritage. A growing number, especially in California...
...economic and demographic bombshell ticking under the pop culture surface that would bring the deepest change. When the 2000 U.S. census made it clear that Hispanics were poised to become the nation's largest minority, Latinos were thrust into the zeitgeist-visible, indelible, inevitable. The news that the buying power of Hispanics is overtaking that of African Americans and is growing faster than non-Hispanics has sparked a scramble by corporations to understand this huge lucrative market in its midst. The new color of money is brown, black, red, yellow and white. The U.S. consumer economy, in other words...
What about women who fear that the men online will want younger women? Census Bureau demographics show that men actually marry women within three years of their age. You hear so many stories about May-December romances, but that's not what the statistics show. The things men and women are both looking for are warmth, companionship, common interests. Most people rate common interests above attractiveness...
...interest? It's not just America's growing appetite for South Asian culture--movies like Bend It Like Beckham and stars like Bollywood actress and model Aishwarya Rai. The marketing thrust started with the 2000 Census, which revealed that during the 1990s the number of Indians in the U.S. more than doubled--making them the fastest-growing Asian minority. There are some 2.5 million desis in the U.S., and the vast majority are Indian. That may not seem terribly significant compared with, say, 40 million Hispanics, but consider how premium a customer a South Asian is: Indians alone commanded...
...Sources: Census Bureau, Population of the United States in 1860; Map Guide to the U.S. Federal Censuses, 1790-1920, by William Thorndale and William Dollarhide; Inter-University Consortium for Political and Social Research; University of Virginia; estimates on slave imports from The Slave Trade, by Hugh Thomas, 1997 (Simon & Schuster...